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2011
The company is established, likely as a small start-up with limited resources and staff. Focus is on developing and producing a few core products, such as tents or backpacks. Sales are primarily domestic, with limited international reach. The company is still establishing its reputation and brand identity.
2014
The company has grown and expanded its product line to include a wider range of outdoor gear. Increased investment in research and development to improve product quality and innovation. Sales have expanded to other Asian markets, such as Japan and South Korea. The company has established partnerships with distributors and retailers to increase visibility and reach.
2017
The company has become a well-known brand in the outdoor products industry, with a strong reputation for quality and innovation. Increased investment in marketing and advertising to expand global reach. Sales have expanded to Europe and North America, with a growing presence in online marketplaces. The company has established partnerships with major retailers and outdoor organizations to increase brand exposure.
2023
The company has continued to grow and innovate, with a focus on sustainability and eco-friendliness.
Sales have expanded to emerging markets in Africa and South America.
The company has established a strong online presence, with a focus on e-commerce and social media marketing.
The company has diversified its product line to include outdoor clothing and footwear, as well as accessories and equipment for other outdoor activities such as cycling and water sports.